Effective date: 11/14/2007

Lookybook is committed to protecting your privacy and safeguarding your personal information. This Policy describes the personal information we collect about you, why we collect it, how we use it and when we share it. Our Policy also describes the choices you can make about how we collect and use your information

Acceptance of Policy

By visiting Lookybook, you are accepting the terms and conditions of this Privacy Policy, and we have the right to use your information as described in this Privacy Policy. Lookybook may revise these Terms from time to time. If you continue to participate in this Site after we post changes to the Policy, it will mean that you accept those changes.

Information Collected by Lookybook

Lookybook gathers two types of limited information from visitors to our Site: anonymous usage information and the personal information provided by those who register with us. Details about what information we gather and how we use it is presented here. Lookybook is committed to using its reasonable best efforts to ensure the privacy of all our visitors.

Anonymous Information:

You are welcome to visit and browse our web site as often as you like without logging in. If you do not login, no personally identifiable information about your visit will be collected. Our web servers track usage information for these visits, but on an entirely anonymous basis. This usage information is general data about how visitors use our web site, which pages are most frequently visited, which web sites most frequently refer visitors to our site and how long customers spend on our site, etc.

When you visit a particular web page, our servers track your usage by logging your IP address. We do not associate the anonymous information we collect with any personal information and we do not otherwise monitor this information on an individual basis. Instead, we aggregate this usage information and use it only to monitor broad usage trends, to evaluate the effectiveness of our web site's design, determine what customers do and do not use on the web site and to improve the web site's overall usability. We may collect IP addresses for the purposes of systems administration, server problem diagnosis and compiling aggregate information.

We may perform (or have third-parties perform) analyses of visitors' behavior, and may share aggregated data with sponsors and advertisers, again on an entirely anonymous basis.

Personal Information:

Personal information is any information that identifies you, such as your name, mailing address, email address, age range, etc. Lookybook obtains personal information only when you voluntarily provide the information to us. For example, you may be asked to submit your email address to us when communicating with us or when you register on the Site. The personal information you provide is stored by Lookybook in its off-site database, and used again in subsequent visits only if you login.

Once you choose to provide us with personal information, it will be used to support your relationship with Lookybook. For example, we may use the personal information to evaluate your usage and participation, and to analyze how we can make the site more effective and interesting for you. We will not sell, rent or lease any personal information to others except as set forth below.

Cookies

A “cookie” is a text file with a unique identifier that is placed on your hard disk by a website’s server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by the web site that issued the cookie to you. We do not use cookies to store anonymous information or track personally identifiable information on this site unless you register. We use cookies only in the most limited manner: to help our web servers maintain your current session as you go from one page to another. The cookies we use, known as "non-persistent cookies" are erased from your computer's memory as soon as the web browser is closed.

Links from our Site

Our site includes links to other websites (“Linked Sites”). We do not control the privacy policies of the destination sites. Once you leave our servers, use of any information you provide is governed by the privacy policy of the operator of the site you are visiting. That policy may differ from ours. If you can’t find the privacy policy of a Linked Site via a link from the site’s homepage, you should contact the manager of that site for more information. Lookybook is not responsible for the privacy practices or the content of Linked Sites.

Email

A Lookybook employee will respond, as soon as practical, to emails sent to us via the Lookybook Site. Once we have responded to your request, your personal information is deleted. We do not store or share this information.

Keeping Your Information Secure and Accurate

Lookybook attempts to protect your personal information with appropriate security measures to reasonably protect against its loss, misuse, or alteration. We use secure communications technologies whenever we transfer or receive certain types of sensitive information and we restrict access to registered user information to authorized Lookybook personnel and vendors. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100 percent secure. As a result, while we strive to protect your personal information, Lookybook cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk.

You can help Lookybook maintain the accuracy of your personal information by notifying us when you change your address, title, phone number, or email address. Contact us via info@lookybook.com, if you wish to update your information or if you no longer wish to receive communications from Lookybook. Please include both your old and new contact information so that we can make the appropriate corrections.

Limited Sharing of Information

We will not sell, rent or lease your personal information to third parties without your express permission.

Vendors:

We may disclose information to outside companies that help us bring you the products and services we offer. For example, we may work with an outside company to manage a database of registered user information; assist us in distributing emails; assist us with direct marketing and data collection; provide us storage and analysis; provide fraud prevention; or other services designed to further the purposes of Lookybook. We require that these outside companies agree to keep confidential all information we share with them and to use the information only to perform their obligations to Lookybook.

Business Transitions:

We may also transfer or share a copy of personal information if Lookybook goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets. If as a result of such transition, your personal information will be used contrary to this Policy, Lookybook will notify you via email or post a prominent notice on our Site before the transition. However, nothing in this Policy is intended to interfere with the ability of Lookybook to transfer all or part of its business and/or assets to an affiliate or independent third party at any time, for any purpose, without any limitation whatsoever. Lookybook specifically reserves the right to transfer or share a copy of personally identifiable information collected from its Site to the buyer of that portion of its business relating to that information.

Legal Compliance:

We may provide access to information when legally required to do so, to cooperate with police investigations or other legal proceedings, to protect against misuse or unauthorized use of our Site, to limit our legal liability and protect our rights or to protect the rights, property or safety of visitors to the Site or the public.

Your Choices / Opting Out

Lookybook will contact you only if you elect to be contacted. If you choose to receive Lookybook informational emails, we will periodically send you email messages describing updates, new features or promotional offers related to our site. You can choose to stop receiving this email at any time. Simply follow the instructions included in your email or send a reply stating your request.

If you do not explicitly choose to receive informational emails, the only email messages you will receive from Lookybook will be in response to email inquiries that you send us.

Children Under Age 13

Lookybook does not knowingly collect or request personal information from anyone under the age of 13, or knowingly allow children under age 13 to register. If you are under 13, please do not attempt to register on Lookybook and do not send any information about yourself to us, including your name, address, phone number, or email address. If we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under age 13, please contact us at info@lookybook.com.

Scope of Policy

This Privacy Policy applies only with respect to the information that we collect on Lookybook.com and not to any information that Lookybook collects through other methods or sources. If for some reason you believe that Lookybook has not adhered to this Privacy Policy, please notify us.

Contact Lookybook

If you have any questions or comments about Lookybook’s Privacy Policy and/or the way it affects you, please feel free to contact us at:

Lookybook, Inc.
90 Throckmorton Avenue
Suite 26
Mill Valley, CA 94941
415-389-1479
info@lookybook.com