Craig Frazier  Founder, CEO
Craig Frazier is a graphic designer and founded Frazier Design in 1980. Craig shifted his career emphasis to illustration and gained an international reputation for his conceptual work. In 2004, Craig published his first children’s book, Stanley Goes for a Drive (Chronicle Books) and has since published four more children’s books and an illustrated novella (2008.) Through his publishing experience, Craig realized that the retail environment cannot possibly provide shelf space for the ongoing creation of new books—and that retail consumers were only seeing a fraction of books published, generally only those that were hits. He recognized that by designing a website that made picture books entirely viewable—assimilating the retail experience—we could effectively create an infinite bookshelf and an entirely new opportunity for consumers and publishers.

Craig Virden  Founder, President
Craig Virden is the former president and publisher of Random House Children’s Books. Craig retired in 2002 and was consulting within the publishing industry. Lookybook was presented to him in its early stages and got his attention as a solution to a problem that he feels has existed for years. Always an instigator for change, Craig sees the timing perfect for the publishing industry to take full advantage of current technology and the ‘community’ interests of today’s consumers. He is responsible for developing publisher relations and creating new methods in which Lookybook can best serve the industry.

Wendell Laidley  Founder, Director, Business Development
Wendell was inspired to partner with the Lookybook founders after witnessing his son’s love for picture books. Wendell brings deep experience in both technology and finance having served as a Portfolio Manager for 5 years focused on technology-oriented equities with an SF-based asset management company (RS Investments). For the previous 10 years he was an Equity Research Analyst covering the software industry, most recently with Credit Suisse First Boston and Deutsche Bank. Wendell’s entrepreneurial instincts, as well as passion for wine and dogs, led him to found two businesses; Realm Cellars (a Napa Valley-based producer of Bordeaux varietals) and Camp K-9 of Marin (a full-service daycare, boarding and training business). Wendell is responsible for the development of Lookybook’s strategic business partnerships and consumer group relations.

Ron Chan  Founder, Director of Design
Ron Chan is an internationally recognized illustrator and web designer. Ron is a pioneer in digital illustration and led the profession’s migration from traditional to digital. He was one of the first artists to ever touch a drawing application from Adobe based on a new technology called Postscript. He is a regular consultant to Adobe and beta tester of their Illustrator application. Ron created the first page-turning book in response to Craig Frazier’s question whether an elegant solution existed. Ron and co-designer Frazier have designed a website that attempts to simply present the beauty of every book it features. Ron is responsible for the website’s design and programming.

Robert Locke  Founder, Director
Robert Locke is CEO of Vue Technology (RFID) and has created and run technology start-ups since 1989. He has held a number of executive and entrepreneurial positions including CEO of PrintNation, Venture Partner at J.P. Morgan Capital, and Founder of Kelmscott Communications. Robert brings over 25 years of experience in operations, finance and M&A to his role at Lookybook. He was instrumental in the development of the initial business plan and the strategic direction of Lookybook. He is responsible to the company in a financial and strategic advisory role.